Redefining Bespoke: How CELA and Andromeda Are Crafting the Future of Online Jewellery

The heart of bespoke jewellery has always been the conversation—a deeply personal collaboration between a client and a creator. For brands like Andromeda Fine Jewellery, founded by the visionary Judy, translating this intimate, high-touch experience to the digital world has been the ultimate challenge. How do you scale a business online without losing the magic of the consultation room?

Today, we are thrilled to announce a groundbreaking collaboration that answers this question. CELA has partnered with Andromeda to launch a state-of-the-art 3D engagement ring configurator, a tool that not only solves the challenges of online customization but sets a new standard for the entire industry.

The Challenge: The Consultation Bottleneck

Traditionally, the online custom design process is slow and fragmented. It involves a series of emails, static 2D sketches, and waiting days for a designer to produce a single 3D render. This creates friction for the customer, who struggles to visualize their dream ring, and a significant bottleneck for the business, which invests countless hours in manual design work before a sale is even guaranteed.

The Solution: A New Way to "Listen" and Create

The CELA-powered configurator transforms this entire dynamic. It provides Andromeda with an incredibly efficient and engaging way to "listen" and communicate with their potential buyers. Instead of a slow, back-and-forth dialogue, the customer is empowered to become the creator.

For Judy, the benefits were immediate and clear. "The tool is very simple to navigate," she notes. From her perspective, the three greatest advantages are:

1. Real-Time Visualization and Customization: "I can see the design in real time and easily customize it to match what the customer wants or what I envision." This eliminates the guesswork and allows for instant creative exploration.

2. Improved Efficiency During Consultations: "I won’t need to ask a designer to create a 3D model or rendering. The configurator allows me to show customers a realistic result instantly." This frees up valuable time and resources, allowing the business to focus on sales and craftsmanship.

3. An Empowering Customer Experience: By making the tool intuitive, customers can easily browse and create their ideal product on their own, building a powerful sense of ownership and purchase confidence.

The Technology Behind the Sparkle

To achieve this seamless experience, our platform had to meet immense technical demands. The Andromeda configurator features three major selection categories—diamond, setting, and band—with over 1,000 different combinations and variations.

Our proprietary rendering engine delivers a top-tier, photorealistic experience in real-time, all while maintaining a steady 30+ frames per second (FPS) on the web. Every component is perfectly optimized to connect seamlessly based on the user's selections, ensuring the final creation is flawless from every angle.

Explore the Andromeda Ring Configurator Here

The Impact: A New Era for Jewellery Brands

This project represents a pivotal moment for the jewellery industry. For the first time, an innovative, intuitive, and affordable 3D configuration tool is within reach for small and medium-sized brands. It democratizes technology that was once the exclusive domain of global luxury houses.

This is just the beginning. CELA is working tirelessly to integrate more advanced AI features, both on the front-end for the customer and the back-end for the business, to make the production and deployment of 3D interactive configurators a new industry norm. We are committed to making this powerful innovation a mainstream tool for all jewellery brands.