Behind the Scenes:
Bringing AirNest's Inflatable Shelter to 3D Life

Behind the Scenes: Bringing AirNEST's Inflatable Shelter to 3D Life

Introduction

Who is AirNEST and What Makes Their Product Special? 

AirNEST is an innovative brand redefining outdoor experiences with their rapid-inflatable shelters. Their flagship product, the AirNEST, is a rugged and portable 3D tent that inflates at the push of a button, combining convenience and durability. Having achieved significant success through Kickstarter, AirNEST has captured the attention of outdoor enthusiasts worldwide. They partnered with CELA Technology to leverage our advanced 3D visualizer technology to enhance their digital presence. By adopting our website-ready 3D solutions, AirNEST aimed to showcase their products in realistic 360° views and provide an engaging shopping experience for their customers.

https://www.youtube.com/watch?v=_ui2dsyQS1U

Unique Aspects of the Project

The collaboration with AirNEST presented a unique challenge: transforming heavy and unorganized CAD files into lightweight, high-quality 3D assets suitable for a Shopify 3D website. Our goals were to:

- Achieve a significant polycount reduction, from 5 million to around 26,000, while maintaining realistic materials and textures.

- Separate all tent parts to enable a "see-through" mode for showcasing internal structures.

- Ensure seamless integration into AirNEST’s Shopify platform. Remarkably, we accomplished all this within just two days, demonstrating our expertise in overcoming the challenges of creating 3D content for online use.

Impact of the Project

For AirNEST, our 3D visualization solution unlocked new possibilities:

- Enhanced Product Showcase: The 3D visualization highlights all features of the AirNEST, enabling customers to interact with the product through realistic 360° views.

- Customizable Content: AirNEST can add annotations and animations to emphasize product features and create engaging demonstrations.

- Versatile Applications: The 3D assets serve as excellent tools for trade shows, expos, and marketing campaigns, providing high-quality renders for promotional materials.

CELA’s Perspective: Expanding Horizons

This project reinforced CELA’s capabilities in creating 3D products for unique categories such as outdoor equipment and utility products. It demonstrated our ability to handle:

1. Product Characteristics: Cloth-like, soft, puffed-feel materials with intricate internal structures.

2. Scalability: Larger-scale products optimized for web and spatial interaction. It also opened doors to a new market segment, highlighting the potential for realistic 360° products in the outdoor gear industry.

Conclusion

The growing demand for 3D products and interactive shopping experiences is undeniable. Brands like AirNEST are leading the charge in adopting website 3D solutions to elevate customer engagement. With major players like Amazon, Nvidia, Meta, and Walmart embracing similar technologies, the adoption rate for Shopify 3D websites and realistic 360° product displays is on the rise. Whether you’re exploring how to create 3D products for your website or seeking solutions for challenges in adding 3D to your platform, the time to innovate is now. Let CELA Technology help you make your product images stand out and provide customers with an unparalleled spatial interaction experience.